LOS ANGELES TIMES
DECISIONS
Journalism not only informs society, it influences society. To promote independent thinking, we created a story challenging readers and viewers to be an influence in the world – one decision at a time.
The Clio Awards - Gold
Art Directors Club (ADC) - Gold Cube
The International ANDY Award - Gold
AAF American Advertising Federation (ADDY) - Best in Show
The Telly Awards - Gold
AICP - Shortlist
Comm Arts - Award of Excellence
Newspaper Cover
The purpose of this campaign is to enable people to make decisions for themselves and strive to influence their own newsworthy stories. Covers of newspapers will be designed with the tagline to reinforce independent thinking.
Instagram Story
Stories will feature highly debated questions with a poll for people to vote “yes” or “no”. The following slides will provide facts directly from articles about the subject. A second poll will appear at the end for anyone to change their opinion.
Enoch Lui, Connor Dean, Cam Tribe, Quinn Frehner
Production: The Fold