MCDONALD’S
STEP INTO mcDONALDLAND

To make the beloved 1970’s McDonaldland universe more accessible to consumers, we transformed every restaurant across the country into a portal of adventure.

OVER 14,000 RESTAURANTS
From Boston to Austin, we reached every McDonald’s location in the U.S. through advanced geo-fencing technology, making it one of the most dynamic lens ever made on Snapchat. Users simply walked into their local McDonald’s, opened Snapchat and automatically entered the fun.

ONE LENS, SEVEN MEMORABLE ADVENTURES
Users could explore McDonaldland with a single lens that combined multiple games into one immersive adventure.
We built a custom modular 3D asset library from scratch, ensuring accurate McDonald’s API, while also enabling multiple lens experiences within a single shell.