NIKE
UNWRAP POSSIBILITIES

When Derek Jeter was a little kid, his grandma gave him a Yankees cap. The rest is history.

Using this insight, we created a holiday campaign for Nike built around the idea that greatness can start with one inspiring gift.

ATHLETE CONTENT

We also invited Nike athletes from Japan, South Korea, Australia, New Zealand, and South America to share true stories of Nike gifts that inspired them to become the athletes they are today.

Content was then shared on social and Nike’s websites.

INFLUENCER CONTENT

We then invited TikTok influencers across the globe to also share a Nike gift that inspired them to unwrap possibilities in their life.

AKQA

ECD: LUCIANA CANI
CD: LIZETTE MORAZZANI
ACD: PEDRO SANGUINE
SENIOR COPYWRITER: ENOCH LUI
ART DIRECTOR: TEIANO LESA
PHOTOGRAPHER: JEAN YVES LEMOIGNE

NIKEUNWRAP POSSIBILITIES

When Derek Jeter was a little kid, his grandma gave him a Yankees cap. The rest is history.

Using this insight, we created a holiday campaign for Nike built around the idea that greatness can start with one inspiring gift.

We also invited Nike athletes from Japan, South Korea, Australia, New Zealand, and South America to share true stories of Nike gifts that inspired them to become the athletes they are today. Content was then shared on social and Nike’s websites.

INFLUENCER CONTENTWe then invited TikTok influencers across the globe to also share a Nike gift that inspired them to unwrap possibilities in their life.

NIKE
UNWRAP POSSIBILITIES

We also invited Nike athletes from Japan, South Korea, Australia, New Zealand, and South America to share true stories of Nike gifts that inspired them to become the athletes they are today.

Content was then shared on social and Nike’s websites.

INFLUENCER CONTENT

We then invited TikTok influencers across the globe to also share a Nike gift that inspired them to unwrap possibilities in their life.